South Carolina: it’s not easy being ‘so gay’
A London-based advertising campaign, aimed at generating gay travel to the United States is selling South Carolina as ?so gay.? South Carolina officials are saying ?no way.? The Takeaway talks to the ad man behind this controversial campaign. Guest: Ian Johnson, Founder and CEO of OUT NOW Consulting. The firm helps companies market to gay and lesbian communities.
Will you support The World?
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?