The pros and cons of the global flower market trade

Producer Samantha Baker and reporter Kathleen Schuster set out to learn more about the global flower market trade for our partners at the Deutsche Welle podcast, Living Planet.

Freshly cut flowers are pretty to look at, but getting them to your local flower shop requires more than just picking them.

A flower kiosk in downtown Bucharest, Romania, Friday, Oct. 13, 2023. Vadim Ghirda/AP/File

Growing flowers requires a lot of time, water and energy. And the flower business employs millions of people worldwide.

A worker carries freshly cut sunflowers at the Phytotec flower farm, which exports to the United States, in El Rosal, Colombia, Wednesday, April 16, 2025. Fernando Vergara/AP

Reporter Kathleen Schuster set out to learn more about the global flower market trade for our partners at the Deutsche Welle podcast, Living Planet.

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