iPad falls from space. Still works
Apple CEO Steve Jobs introduces Apple’s iPad 2 in San Francisco on March 2, 2011.
The putting-things-in-space-and-then-dropping-them-to-earth viral marketing meme has struck again.
First, it was a can of beer.
Natty Light did just fine.
Today, it's an iPad.
And, just like the beer, the iPad did just fine.
Here's the marketing video that's been making the rounds across the internet today.
It's not the first time that case-maker G-Form has abused an iPad to help sell its products.
The company has also tossed one from a speeding car, shot one from a giant slingshot, and used another as a frisbee.
Naturally.
For more from Thomas Mucha on Twitter: Follow @thomaswmucha
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!