iPad falls from space. Still works

GlobalPost

The putting-things-in-space-and-then-dropping-them-to-earth viral marketing meme has struck again.

First, it was a can of beer.

Natty Light did just fine.

Today, it's an iPad.

And, just like the beer, the iPad did just fine.

Here's the marketing video that's been making the rounds across the internet today. 

It's not the first time that case-maker G-Form has abused an iPad to help sell its products.

The company has also tossed one from a speeding car, shot one from a giant slingshot, and used another as a frisbee. 

Naturally.

For more from Thomas Mucha on Twitter: 

Kickstart The World’s fundraising drive!

The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.

Make a gift today to help us raise $67,000  by the end of the year and keep The World going strong. Every gift will get us one step closer to our goal!