iPad falls from space. Still works

GlobalPost

The putting-things-in-space-and-then-dropping-them-to-earth viral marketing meme has struck again.

First, it was a can of beer.

Natty Light did just fine.

Today, it's an iPad.

And, just like the beer, the iPad did just fine.

Here's the marketing video that's been making the rounds across the internet today. 

It's not the first time that case-maker G-Form has abused an iPad to help sell its products.

The company has also tossed one from a speeding car, shot one from a giant slingshot, and used another as a frisbee. 

Naturally.

For more from Thomas Mucha on Twitter: 

Tell us about your experience accessing The World

We want to hear your feedback so we can keep improving our website, theworld.org. Please fill out this quick survey and let us know your thoughts (your answers will be anonymous). Thanks for your time!