Toyota’s campaign to restore confidence
Over the last few weeks, Toyota has been criticized for poorly handling the media and its public relations campaign. In response, Toyota’s President Akio Toyoda held a press conference in Tokyo this morning to answer questions. But is Toyota allaying consumer concerns?
After recalling more than 8.1 million vehicles worldwide, Toyota has announced it will temporarily close two U.S. production plants. The company reported a 16 percent decline in sales in January compared to a year earlier. For the latest news on Toyota and to assess where consumer confidence stands, we talk with David Champion, a senior director with Consumer Reports.
The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.
Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.