Toyota’s campaign to restore confidence

The World

Over the last few weeks, Toyota has been criticized for poorly handling the media and its public relations campaign. In response, Toyota’s President Akio Toyoda held a press conference in Tokyo this morning to answer questions. But is Toyota allaying consumer concerns?

After recalling more than 8.1 million vehicles worldwide, Toyota has announced it will temporarily close two U.S. production plants. The company reported a 16 percent decline in sales in January compared to a year earlier. For the latest news on Toyota and to assess where consumer confidence stands, we talk with David Champion, a senior director with Consumer Reports.

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