Toyota’s campaign to restore confidence
Over the last few weeks, Toyota has been criticized for poorly handling the media and its public relations campaign. In response, Toyota’s President Akio Toyoda held a press conference in Tokyo this morning to answer questions. But is Toyota allaying consumer concerns?
After recalling more than 8.1 million vehicles worldwide, Toyota has announced it will temporarily close two U.S. production plants. The company reported a 16 percent decline in sales in January compared to a year earlier. For the latest news on Toyota and to assess where consumer confidence stands, we talk with David Champion, a senior director with Consumer Reports.
At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.
Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!