Gbooza!: A Social Networking Site for Nigerians

When Spartan Arinze landed at the Guangzhou airport in southern China more than a decade ago he had $300 in his pocket and he didn’t speak a word of Chinese but he felt destined to do something big. “I came to China with the hope of kind of looking for the American dream. You must have read that on my profile,” says Arinze.

The online profile he’s talking about is on gbooza.com – the website that Arinze launched two years ago. As for his dream, Gbooza is it. “Some people dream of business, my dream was media,” he says.

The connection between Nigeria and China is built on trade. Arinze remembers watching as more and more Chinese goods flooded the marketplace near his home in Nigeria’s Anambra State. At the time, visas to China were relatively easy for Nigerians to get. So Arinze decided to take his chances and go to the source of all those goods, where he hoped to make enough money to start his own social networking website. “That was the biggest risk in my life.”

Arinze spent his first few years in Guangzhou doing whatever odd job would keep him there — teaching English, exporting purses to Nigeria — all the while researching and planning for the launch of his own social network. He
studied sites like Facebook and Yahoo. They weren’t quite like the site that he hoped to create. But then one day he was searching the Internet and he accidentally came across a new website: The Huffington Post.

“I said, ‘Wow, this is the kind of thing I want to create.'”

Gbooza! launched in 2010. The name Gbooza, like Yahoo ends with an exclamation point. It’s a Nigerian expression meaning surprise or astonishment.
“It can mean a bang, explosion, something like that,” he says.

The site is part social network, part news aggregate and very focused on the Nigerian community in China. “I cannot create a news website for Americans,” says Arinze, “I am Nigerian so I have to create something for my people and being in China here. I want to create something that will benefit my people and benefit China. We feature Chinese news and we feature events of Nigerians in China too.

Gbooza is no Facebook yet. The site has about 2,000 members and gets around 5000 page views a day. But Arinze is still dreaming big. His next plan: making gbooza.com the number one social news network in Africa.