Remembering Jägermeister’s Günter Mast
Jagermeister once was an obscure, medicinal-tasting liquor used by German hunters. Today, it's a global brand, especially beloved in some frat houses. The World's Alex Gallafent reports on the death of Gunter Mast, the man hailed as the marketing genius behind the globalization of Jagermeister. (Photo: Jelle Spanjaar)
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