The Future of NASCAR in the Era of Bankruptcy

The World

As Treasury Department officials pore over the books of GM and Chrysler, what do they make of the millions of dollars the auto makers spend on NASCAR? Is it worthwhile marketing? Does NASCAR success translate to bottom-line profit? To answer some of these questions we turn to Gary Belsky, editor-in-chief of ESPN The Magazine.

Less than .05% of listeners will donate. Can we count on you?

Our coverage reaches millions each week, but only a small fraction of listeners contribute to sustain our program. We still need 224 more people to donate $100 or $10/monthly to unlock our $67,000 match. Will you help us get there today?