Rebranding

A woman strides down a street in front of Ukrainian yellow and blue banners with the branded slogans on them

With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon of war

Ukraine

Ukraine is partnering with an advertising company to produce an innovative nation branding campaign during a war. The campaign could have influence beyond how Ukraine and Russia conduct this war.

Confederate Flag

Is there a way to ‘re-brand’ the American South for the 21st Century?

Culture
The World

Arizona losing tourists, seeks to rebrand