Arizona losing tourists, seeks to rebrand
In the wake of Arizona’s new immigration law, the state is facing a growing public relations problem, and big potential losses in tourism and other forms of revenue. Everyone from convention-goers to bands on tour are avoiding the state, and the city of Phoenix predicts a loss of $90 million over the next five years because of these cancellations. Advertising consultant, Cindy Gallop, helps us dissect the problem faced by Arizona and the challenges of rebranding an entire state.
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