PETA to launch porn site promoting veganism

The animal rights group People for the Ethical Treatment of Animals (PETA), known for its controversial campaigns featuring nude women, plans to launch a porn site to raise awareness about veganism.

PETA says it wants to publicize veganism by showing both pornography and graphic footage of animal suffering on its new .XXX website, Reuters reports. Visitors to the website will initially see pornographic material, but this will be followed by photos and videos showing the mistreatment of animals.

"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," Lindsay Rajt, the group's associate director of campaigns, told Reuters.

PETA has been criticized for exploiting women and using sexism in its high-profile campaigns for animal rights, which often feature celebrities, including porn stars. Reuters says that a Facebook group called "Real Women Against PETA" was launched after PETA paid for a billboard showing an obese woman with the message: "Save the Whales. Lose the Blubber. Go Vegetarian."

PETA's new .XXX domain is expected to become active in early December. The animal rights group is one of many organizations to snap up one of the new triple-X domain names.

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