There’s a lot of money to be made off March Madness. At $122 billion, the amount of spending the NCAA’s annual basketball tournament generates is equal to Iceland’s GDP. That total includes $614 million in TV advertising, $300 million in NCAA merchandise, and $185 million in corporate sponsorship. So why aren’t the athletes paid? Joe Nocera is Op-Ed Columnist for The New York Times.
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!