‘For God, Country & Coca-Cola’ Author Mark Pendergrast Discusses Coke’s Global Reach
A girl drinks a bottle of the malt beverage Pony Malta in Bogota November 14, 2012. SABMiller Plc is brewing strong growth in pockets of Latin America with non-alcoholic malt drinks that expand the beer maker’s target audience beyond adults and mark baby steps into a soft drink market dominated by Coca-Cola and PepsiCo. REUTERS/Fredy Bogota (COLOMBIA – Tags: BUSINESS)
A revised edition of Mark Pendergrast's history of "For God, Country and Coca Cola" has been re-released. In the book he details the politics of where coke has and has not been available worldwide over its 120-year history.
In his book, Pendergrast details the politics behind the ubiquitous fizzy beverage global rise and where Coke has and has not been available worldwide over its 120-year history.
And yes, it even includes a peek at Coke's "secret recipe."
Below we've posted more of our conversation with Pendergrast where he discusses Coke's marketing flubs through the years and the soft drink's presence in Nazi Germany.