‘Crotches Kill’: Canadian Campaign to Stop Distracted Driving
(Photo: Alberta Transportation)
A racy new ad campaign aimed at distracted drivers is being rolled out across the Canadian province of Alberta. The slogan is Crotches Kill. The ads remind drivers to keep their eyes on the road and not down at their phones. Anchor Marco Werman speaks with Parker Hogan. He's with Alberta's Ministry of Transportation.
Will you support The World?
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?