Should BP CEO Tony Hayward resign?

BP’s blundering CEO, Tony Hayward is facing heat for his insensitivity. At a press conference last month, he said of the spill, “There’s no one who wants this over more than I do. I want my life back.” The statement outraged many and some are calling for his resignation. Louisiana congressman Charlie Melancon has even put a petition online ?- in what he called Tony Hayward’s pink slip.

In a television ad which launched June 3rd, Hayward apologized for the crisis. However, it may be too late to win public opinion. Davia Temin, CEO of Temin and Company, which specializes in crisis management for leading global corporations weighs in on BP’s PR strategy.