Got GOP? Jeff Goodby on re-branding the Republican Party

The World

President Bush’s approval rating has dipped below 30 percent and the Republicans got pummeled during this election cycle. It’s clear that enthusiasm in the GOP base has eroded. To help get the elephant back on its feet, The Takeaway turns to advertising guru Jeff Goodby. He’s the advertising mastermind behind the popular (and long-running) ‘Got milk?’ campaign.

Will you support The World with a monthly donation?

Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll help us unlock a matching gift of $67,000!