This Bollywood condom ad makes protected sex look awesome

Ranveer Singh has never done a commercial before. He’s had offers, but he’s turned them all down. But the Bollywood star believes in promoting safe sex, so he didn’t just approach Durex offering to appear in one of their ads — he also performed a rap for it. And man, it makes condom use look like a BLAST.

“With the kind of problems we face in our country — HIV and STDs and unwanted pregnancies, I strongly feel that if there is one product that needs to be endorsed, it is condoms,” Singh told Indian daily DNA, adding that he always carries a condom in his wallet. Sadly, there’s no barrier method in the world that can protect you from being infected with the ad’s incredibly catchy song.