Iran is a country of many contradictions. You have have heard that before.
Unrelated men and women aren't allowed to mingle freely, yet they find a way to do so. Women are required to cover their hair, but many cover it in a way that becomes a fashion statement. There are many others.
Here's another contradiction: Iranian officials — including the President Hassan Rouhani and foreign minister Javad Zarif — are frequent users of social media. Yet Iranian citizens are officially banned from signing up.
“Iran is a country of two worlds in many ways. These government officials, the president and the foreign minister are using these social networking sites to reach out to people, but their audience are not allowed to use those social networking websites. So it sends a very bad message, both to people inside the country and outside how the values are different for government officials and for ordinary people," says Nazila Fathi, former Tehran correspondent for the New York Times. She has researched Iranian social media and is currently writing a book about Iran.
Fathi says that these officials have found social media to be a way to express themselves, without having to go through the more difficult, conservative media, such as state TV or newspapers. It’s a platform to get their message out directly and instantly.
And that has provided a somewhat intimate look inside the worlds of these leaders. That’s a rarity in Iranian politics.
Here’s one post Iranian foreign minister Javad Zarif wrote on his Facebook page in November, when the nuclear talks between Iran and the West were under way.
“Hello friends, It’s Friday 1 pm Geneva time (3:30 Iran time). We had 6 hours of intensive talks with Lady Ashton and other members of the delegation. The negotiations are going well, but some issues still remain to be resolved. Please keep us in your prayers. Goodbye.”
Zarif posted several of these behind-the-scene anecdotes about the Geneva talks. His posts read more like a personal diary, with photos and even cartoons to accompany them.
“Zarif is showing a very human face on his Facebook page," Fathi says. "For instance, just recently his mother passed away and he wrote about the pain of losing his mother. And these are things that bring an official closer to the people."
Rouhani and Zarif tend to use Facebook and Twitter to engage with two different audience.
"Their posts on Facebook are in Farsi, targeting Persian-speaking users, while on Twitter they tend to post more in English, hoping to reach out to a more global audience," Fathi says.
She also adds that these officials have been able to use social media to distance themselves from the more conservative and hostile tone of the previous administration. But while officials might have a more convenient and easy way to engage with the public, the opposite is true as well: users can comment on their posts and express opinions.
One interesting exchange happened in October, when Jack Dorsey, Twitter’s chairman, tweeted to President Rouhani.
Jack Dorsey: @HassanRouhani Good evening, President. Are citizens of Iran able to read your tweets?
Hassan Rouhani: @Jack. AS I told @camanpour, my efforts geared 2 ensure my ppl’ll comfortably b able 2 access all info globally as is their #right.
To which Dorsey replied: “Please let us know how we can help make it reality.”
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