McDonald’s is one of the most well-known brands in the US and around the world. Whether it’s what you crave, or all you can afford in your area, the brand has claimed its place in American culture.
But when you think of the average McDonald’s customer, does a certain face come to mind? Nolan Conway, a New York-based photographer traveled the country documenting about 180 “average” McDonalds patrons, yielding surprisingly diverse results. Excerpts from the series were recently printed in the New York Times Magazine.