Coca-Cola Digs in its Heels in Egyptian Market

The World

The White House has brought more than 100 US executives and their staffs to Egypt this week with hopes of boosting American investment there.

Among them is Hamish Banks, who directs communications for Coca-Cola’s Middle East and North Africa unit.

Banks says despite political turmoil in Egypt, there’s little antipathy for US brands like Coke.

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