Coca-Cola Digs in its Heels in Egyptian Market
An elderly Arab man tries the first Palestinian Coke productin Palestinian-ruled Ramallah August 1. The Palestinian producer of Coca Cola products began distributing soft drinks in the West Bank and Gaza on Saturday in Coke’s first partnership with a private Palestinian firm. Coca Cola’s Israeli bottler previously supplied the Palestinian market.
RH
The White House has brought more than 100 US executives and their staffs to Egypt this week with hopes of boosting American investment there.
Among them is Hamish Banks, who directs communications for Coca-Cola’s Middle East and North Africa unit.
Banks says despite political turmoil in Egypt, there’s little antipathy for US brands like Coke.
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