Wine and breakfast cereal: how expectations warp experience

What you see is what you get, right? Well, it seems it’s not quite that simple. A growing body of scientific work has studied how what we perceive ?- or think we perceive ?- can have less to do with reality than we think. In light of recent findings, Jonah Lehrer, editor-at-large for Seed magazine and author of ?Proust was a Neuroscientist,? says it’s time to radically rethink notions like ?you get what you pay for.? Guest: Jonah Lehrer, author and editor-at-large, Seed magazine