It seems like there are two kinds of people: those who agonize over every decision and those who go with their gut. Neuroscientist Jonah Lehrer is author of the new book, How We Decide, which explores what goes on in the brain when we make a decision.
A growing body of scientific work has studied how what we perceive ?- or think we perceive ?- can have less to do with reality than we think. In light of recent findings, Jonah Lehrer, editor-at-large for Seed magazine and author of ‘Proust was a Neuroscientist,’ says it’s time to radically rethink notions like ‘you get what you pay for.’
Subscribe to The World’s Latest Edition podcast for free using your favorite podcast player: