Sports marketers keep their eye on the ball, brace for tough economic times
A trip to the ball park, hockey rink or whatever sports venue suits your fancy has always been a great way to escape from it all for a few hours. But sports marketers are starting to worry that fans and big corporate sponsors are thinking twice about spending at the ball game during tough economic times. Guest: John Lombardo, SportsBusiness Journal. Lombardo covers the impact of the economic crisis on the sports industry.
Will you support The World with a monthly donation?
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!