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A Toronto-based advertising agency is donating thousands of its sub-zero coats to the homeless. The jackets, when filled with newspaper, are as protective as a down-filled coat. Visit http://15belowproject.org/ for more information about the project.
For those living on the streets, newspapers could prove to be an unlikely lifeline this winter. Taxi, a Toronto-based advertising agency, is donating thousands of its high-tech, sub-zero coats to the homeless. The jacket, when filled with an assortment of op-eds, sports, movie listings and classified pages, is as protective as any down-filled coat. For a look at this news many can use, The Takeaway turns to Taxi’s Steve Mykolyn, the creative force behind the winter gear.