‘Network theory’ debunks viral marketing myths
Mathematician Steve Strogatz describes recent insights into how information spreads across groups of people and it turns out there is nothing viral about how that happens.
Will you support The World with a monthly donation?
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!