Ford’s US sales surge as Toyota’s drop
February wasn’t a bad month for everyone in the auto industry. In the midst of recalls and Congressional hearings, Toyota’s sales dropped 9 percent, while Ford’s sales were up a whopping 43 percent in the same month, which makes Ford the country’s top-selling automaker. We continue our conversation about the state of the auto industry and the health of some of its major players.
Nick Bunkley, auto industry reporter for The New York Times and an author of the Wheels Blog, explains how this situation changed so quickly. For the big picture, we speak to Bill McEwen, senior strategic consultant at Gallup and author of ?Married to the Brand: Why Consumers Bond with Some Brands for Life.?
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