The Groke
Finnish Moomins book series finds new audiences in the US
The Moomins are troll-like characters from a Finnish children’s book series that became popular around the world starting in the 1950s. But they never really took off in the United States. The author Tove Jansson rejected Walt Disney’s offer to buy the brand. Now, a bookstore chain in the US is trying to popularize the Moomins here.