Ikea paid a film crew in The Netherlands to bring an Ikea poster into the Museum of Modern Art to see if people would notice. Few did. And the Swedish furniture giant is laughing its way to the bank.
Soon women in Saudi Arabia may be driving — as long as they don’t wear makeup
IKEA announced Monday that horsemeat was found in its Swedish meatballs in the Czech Republic prompting the furniture superstore to pull the meatballs from shelves in Europe.
IKEA Apologizes for Having Used Political Prisoners’ Labor in East Germany
The Swedish furniture giant IKEA said Friday it “deeply regrets” that some of its suppliers in the 1980’s used the labor of political prisoners in East Germany. Apparently, this practice happened right up until the fall of the Berlin wall, in 1989.
What is true for the success of IKEA?the sense of accomplishment many experience in assembling IKEA’s housewares?could have broader implications. Joining us to discuss a phenomenon called ‘The IKEA Effect’ is Dan Ariely, professor at Duke University.
Visitors to the IKEA store in Beijing, China treat the experience more like a vacation than a shopping trip. They dress up, have a meal, and spend the day relaxing. Anchor Katy Clark finds out why from LA Times reporter David Pierson.