The Love of Labor (and Ikea)

Today nearly 14 percent of Americans are underemployed. This is proving to be a challenge for beleaguered bosses and disgruntled employees struggling to keep morale up in the workplace. For those who are despairing, fear not. The ideal that IKEA holds forth in the form of those little flat wrenches and a lot of elbow grease, could prove to have some answers for business leaders, policymakers and everyday workers. It turns out what is true for the success of IKEA?the sense of accomplishment many experience in assembling IKEA’s housewares?could have broader implications. Joining us to discuss a phenomenon called ?The IKEA Effect” is Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational.