Ken Auletta

In the wake of iPhone 5, is Apple’s mystique causing it as much trouble as benefit?

Environment

Apple made waves with its iPhone 5 unveiling Wednesday — but perhaps not the waves it has at some of its previous launches. Are expectations too high for Apple, or is the company just not delivering like it used to? And, really, does it even matter?

Tributes to Apple co-founder, innovator Steve Jobs

Environment

Ken Auletta on Apple’s Labor Scrutiny

The World

Remembering Apple co-founder Steve Jobs

The World

Steve Jobs Resigns as CEO of Apple

The World

Apple CEO Steve Jobs going on medical leave

For the second time in the company’s history, Apple CEO Steve Jobs is going on medical leave. Thus far Steve Jobs has been synonymous with Apple ? an often essential part of the brand. What is the possible future of Apple without Steve Jobs?

The World

Ken Auletta on Google’s future

The term ‘Google’ refers to a media empire, a company on track to become the world’s first $100 billion media company. That’s just the kind of thing that gets the attention of Ken Auletta, author of ‘Googled: The End of the World as we Know it.’