Ken Auletta on Google’s future

The World

On “Tech Thursday” it’s all about Google. Once upon a time, Google was just the name of the hugest number in the universe, then it became a verb. Now it refers to a media empire, on track to become the world’s first $100 billion media company. That’s just the kind of thing that gets the attention of Ken Auletta, author of ?Googled: The End of the World as we Know it.?

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