OK Go Out-Goldbergs Rube Goldberg

Studio 360
The World

Finally, a YouTube time-suck guaranteed to delight you with repeated viewings. If, by the end, your jaw is not scraping the floor, you will be sporting an ear-to-ear smile of gee-whiz amazement.

The band OK Go made viral video history back in 2006 with their goofy treadmill choreography. For one of their new tunes, “This Too Shall Pass,” they hired pals, who by day work for NASA and the Jet Propulsion laboratory, to execute a mechanical feat of genius inspired by Rube Goldberg contraptions. The vid was posted Monday after the band’s brief battle with their label EMI, which originally wouldn’t allow the video to be embeddable.

It’s extraordinary geekery with one potential setback: the mesmerizing visuals may just eclipse the music. As one commenter on YouTube posted today: AMAZING! but did anyone actually pay attention to the song?

– Michele Siegel

Kickstart The World’s fundraising drive!

The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.

Make a gift today to help us raise $67,000  by the end of the year and keep The World going strong. Every gift will get us one step closer to our goal!