A Comedian Plants Hilarious Fake Self-Help Books at a Bookstore

You’re in the bookstore, browsing through the self-help section (we’re not judging you! Maybe you’re looking for advice on how to quit smoking), when you come across a book titled So Your Son Is A Centaur: Coping With Your Child’s Confusing Life Choices by someone called Dr. Pinder Chipps. You think: Wait, what?

Not a real self help book.

(Jeff Wysaski)

Not a real doctor.

(Jeff Wysaski)

Jeff Wysaskiis a professional prankster in the vein of Punk’d orCandid Camera— but he doesn’t need to film your reactions. He’s after something subtler and more subversive: getting people to think about just how silly the realself-help bookscan be.Besides plantingvery real-looking fake books, he replaces the shelf tags with sly commentary.

Jeff Wysaski’s shelf cards helpyou findwhat you’re really looking for.

(Jeff Wysaki)

Trend: spotted.

(Jeff Wysaski)

Too bad he came up with this idea in the age of Amazon, when fewer people are going to bookstores. Still,you might want to think twice the next time youreach fora wine store recommendation.

Don’t take advice from Jeff W.

(Jeff Wysaski)