A model displays Japanese undergarment maker Wacoal’s mage hit girdle, which has sold 7.2 million similar products for women in past three years during a press conference to announce the new men’s similar underwear “Cross Walker” to tighten up flabby bellies, at a press conference in Tokyo on March 17, 2008. Wacoal said a survey showed 95 percent of Japanese businessmen in their 30s and 40s was the most concerned about the waistline of their physique.
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?