Survey backs India’s sanitary napkin inventor

Awhile back I wrote about a fascinating — and hilarious — Indian entrepreneur who was battling the government and Kimberly-Clark to try to make sure that the low-cost sanitary napkin maker he invented was given a chance to thrive.  Needless to say, the government "chose to go another direction."  If you missed that article, and you're an investor with a few million dollars to spare, or just a curious reader, you should take the time to check it out.  Because the problem ain't going away.

According to a new survey, 68% of rural Indian women can't afford sanitary napkins, says themedguru.com. And that means they're far more vulnerable to infection and disease.

Though print and visual media are full of sanitary napkin (SN) advertisements, from a total of the 355 million menstruating women in the nation just 12 percent use them.

The survey highlighted the fact that 81 percent rural women use unsterilised cloths since they are relatively cheaper than sanitary napkins.