Viral Video of the Day: The Canal Plus bear
Viva la France!
Or, at least, viva la advertising team behind this new Canal Plus TV spot, which lives by the old advertising axiom: when in doubt, feature a walking and talking bear.
What's the story here?
Canal Plus — the French pay TV channel — wanted to find a creative way to highlight its cinema offerings.
Here's what they came up with:
Hat tip: BuzzFeed.
For more from Thomas Mucha on Twitter: Follow @thomaswmucha
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