Kobe Bryant joins China’s Twitter

Kobe Bryant has joined China's version of Twitter.

Sina Weibo, the Chinese-language Twitter-like microblogging site, confirmed the American basketball star created an account on its popular site, the Associated Press reported.

The Los Angeles Laker scored more than 100,000 followers within a few hours of setting up the account on Thursday without even making a post.

China is the largest NBA market outside the United States, according to China Daily.

And Kobe Bryant, along with Lebron James and Michael Jordan, are household names in China.

"To Americans, it's probably shocking that Kobe was able to rack up over 130,000 followers on Weibo — a platform in a language he doesn't speak — in no time. But it just goes to show how large and enthusiastic the following for basketball is in China," says GlobalPost's senior correspondent in Hong Kong, Benjamin Carlson. "NBA mania is huge in China."

Bryant already has several fan pages on Weibo, the AP wrote, including one with more than 200,000 followers.

Bryant joins other celebrities from Tom Cruise to fellow basketball player Jeremy Lin who have opened accounts on the site, according to Vanity Fair.

Will you support The World today?

The story you just read is available for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll get us one step closer to our goal of raising $25,000 by June 14. We need your help now more than ever!