Watch what happens when you ask models to make dead children sound sexy

You don’t have to be Don Draper to know that sex sells. But sometimes you need to get people to pay attention to an issue that just can’t be made sexy — an issue like, say, the fact that 80 million people now live in areas affected by conflict and natural disaster, and more than 60 million of them are women and children.

This new video from Save the Children shows what happens when you try to sex up statistics like “almost 800 mothers and 18,000 children die each day.” Doesn’t really matter how luxuriantly you stroke your hair while you say it — there’s nothing hot about that.

So wait, are you saying sex doesn’t solve all the world’s problems? Ugh, now we’re REALLY depressed.