Syrian troops celebrate as they take control of the village of Haydariyah, some seven kilometers outside the rebel-held city of Qusayr, on May 13, 2013.
Assad's army has taken control of the rebel stronghold of Qusayr, a town on the Lebanese border that gives Syrian forces access to the coast from Damascus.
At least 30 people were killed in the government's assault, which reportedly involved help from Hezbollah fighters, though state TV was reporting that 70 "terrorists" died in the attack, BBC News reported.
The strike involved tanks and warplanes pummeling Qusayr with airstrikes and artillery, and is part of Assad's larger strategy to re-take control of towns along the Lebanese border, according to the Associated Press.
"The army is hitting Qusayr with tanks and artillery form the north and east while Hezbollah is firing mortar rounds and multiple rocket launchers from the south and west," activist Hadi Abdallah told Reuters. "Most of the dead are civilians killed by the shelling."
The Syrian National Council denounced the "barbaric and destructive bombing" and said Assad's Hezbollah-aided forces were aiming to "invade the town and wipe it and its residents off the map."
The assault comes on the heels of a rare interview with Assad in which the dictator said that his government was not using "fighters from outside of Syria, of other nationalities, and needs no support from any Arab or foreign state."
He also reiterated that he would not step down from power before the country's elections in 2014.
Syria's opposition condemned "attempts to invade" the town, which it said could render US-Russian efforts to organize a peace conference "meaningless."
More from GlobalPost: Israeli war planes allegedly hit Syria again, said to target Iranian weapons bound for Hezbollah (UPDATES)
Without federal support, local stations, especially in rural and underserved areas, face deep cuts or even closure. Vital public service alerts, news, storytelling, and programming like The World will be impacted. The World has weathered many storms, and we remain steadfast in our commitment to being your trusted source for human-centered international news, shared with integrity and care. We believe public media is about truth and access for all. As an independent, nonprofit newsroom, we aren’t controlled by billionaire owners or corporations. We are sustained by listeners like you.
Now more than ever, we need your help to support our global reporting work and power the future of The World.