In India, even online dating takes into account caste status

The World

Editor’s Note: This is one part of a series of stories from PRI’s The World examining global issues of class. For more stories on this topic, visit

Off a busy street in downtown Chennai, there’s a small store belonging to, an Indian company that promises to help you find your spouse online.

The store is meant to draw in Indians who don’t use or can’t afford computers. Clients sign up in person and take home print-outs of the profiles they’re interested in. Find a good match, and they can set up a meeting.

The founder of Tamil Matrimony, Murugavel Janakiraman, said it’s easy.

“They discuss. Then they like. Then they get married,” he said.

See more photos from India at

Janakiraman operates a range of localized marriage sites across India, including Gujurati Matrimony and Punjabi Matrimony. In all, the businessman claims about 20 million Indians are currently using his services.

“The future of the country depends on its citizens,” he said. “Good citizens come out of good parenting. Good parenting comes out of good marriage.”

And so, he argued, his ‘Matrimony’ sites are creating a healthy future for the whole country.

The model is familiar to anyone who’s been online dating in the United States: you make a series of selections to narrow down your search. The Indian matrimony sites offer countless drop-down menus covering things like eating habits, religion, income and caste.

At the Tamil Matrimony store in Chennai, a young woman named Darshani looked over profiles of men, accompanied by her mother. They were searching for the right ‘alliance,’ as they say in India.

“Based on my mother’s gut feel,” Darshani said, “an alliance will be set within three months.”

Darshani is a 24-year-old computer engineer; she’s also got an MBA. In other words, she’s the epitome of India’s young, and growing, professional class. In the store, a ‘relationship manager’ named Abishek Kapoor was on hand to help out.

“Definitely she’s looking for somebody who’s equivalent or higher than what she is,” he said. “A person who’s well-settled, a person who’s earning well so she can feel secure.”

Darshani and her mother also specified that her future husband should be a meat-eater, that he should share her religion and that he should be of the same caste.

“They belong to a particular community, so they feel that going to another community will not match their values and culture,” Kapoor said.

Darshani herself said she would prefer an inter-caste marriage, but her family would not allow it. That’s typical, said Kapoor: families want the same caste.

“They don’t want differences, because in India it’s a very diverse [country]. So each and every community has their way of doing things,” he said.

Their way of doing things. That’s the argument for same-caste marriage that Janakirama makes too. It’s about removing friction in a relationship, simply reducing the chances of two people having uncomfortable differences of opinion. Caste as an indicator of commonality in terms of things such as food, tradition or culture.

Others, though, suggest that these caste lines might actually mean deprivation or a hindrance to professional advancement.

Janakirama disagrees.

“No, I think that [there’s] nothing wrong as long as people are understanding that caste is only about the culture,” he said. A “way of doing things.”

Caste, said Janakiraman, is not about social status any more. But that take on the system is a privilege of the few. In fact, the higher up India’s social ladder you go, the easier it is to pick and choose which aspects of caste matter to you. In fact, at the very top of the ladder you find a group that’s now able to leave caste behind altogether: the new super-rich, India’s millionaires. People, in fact, like Janakiraman himself.

“For those people it really doesn’t matter,” he said, “because for them they’re not really defined or bothered with their social circle, because for the rich and affluent, it’s a social circle … a caste by itself.”

India’s rich and affluent as a caste – and a class – by itself. For those people, it doesn’t matter how high or low a caste they were born into: money trumps everything.

But for others, and for the modern India that sites like are claiming to build, caste remains a fundamental force.

Sign up for our daily newsletter

Sign up for The Top of the World, delivered to your inbox every weekday morning.