The World

Increasing numbers of employers are asking their workers to tweet. The popular micro-blog Twitter allows companies to promote themselves in 140 characters or less. So why limit press releases to the PR department? But employers in government and the military are trying to figure out how to make sure they retain control of the messages that get out on Twitter or Facebook. Rachael King is a contributing technology writer for Businessweek. She joins The Takeaway to talk about the next step in social networking.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!