Twitter: The New (and Much Faster) Word of Mouth

The World

“Harry Potter and the Half-Blood Prince” opened at 12:01 a.m. today. And the critics are already weighing in?on Twitter. The 140-character reviews are quickly changing the way “word of mouth” works. The Twitterati can tweet their response to a film while sitting in the theater. This is having a dramatic effect on the box office. Sasha Baron Cohen’s film Bruno drew $14 million on the day of its release, but was panned on Twitter and sales plummeted 40 percent. Sharon Waxman of The Wrap, and a Takeaway contributor, joins us with a look.

Do you support journalism that strengthens our democracy?

At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.

Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!