Guest: Tripp Mickle, SportsBusiness Daily. Take Tripp Mickle’s quiz and listen to the segment to find out more about these Olympics realities and myths.
1. The Olympics are less relevant to young people. REALITY
2. More women follow the Olympics than any other sports property. REALITY
3. 82 percent of Americans are fans of the U.S. Olympic Team. MYTH
4. Global Olympic sponsorships are not worth the cost. MYTH
5. The Olympics provide an economic boost to their host cities. REALITY
6. This is the last of the TV Olympics and the first of the Web Olympics. MYTH
7. The Summer Olympics are relevant and cared about by Americans for one month every four years. REALITY
8. The Summer Olympics remain the preeminent global sports property. REALITY
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