Listeners respond: the impact of The Grateful Dead
Today is the 15th anniversary of Jerry Garcia’s passing. We look back at The Grateful Dead and heard from listeners. The band was unique in the way they worked to level the playing field for their fans. Takeaway listener, Devin wrote to us from New York:
[The Grateful Dead] had their own ticketing system, which gave preference to more loyal fans; first and only, that I know of, occurrence of a music loyalty program. They encouraged trading of the concert tapes amongst their fans.
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