In the 1990’s the cutting edge of environmentalism may be in the supermarkets. Environmentalists increasingly recognize the power of the consumer to reduce the impacts of everyday products. Polls indicate that green consumers are affluent, educated and female. Tom Verde reports on what they look for when they shop.
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?