Green Shopping

Living on Earth
The World

In the 1990’s the cutting edge of environmentalism may be in the supermarkets. Environmentalists increasingly recognize the power of the consumer to reduce the impacts of everyday products. Polls indicate that green consumers are affluent, educated and female. Tom Verde reports on what they look for when they shop.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!