Natural foods supermarkets with huge aisles of organic produce and nutritional guarantees are sprouting up all over. Living On Earth producer Kim Motylewski went to the openings of two grand scale new markets to see who these new ventures will be benefiting. Chances are, competition will be driving some prices down, and consumers will be […]
In the 1990’s the cutting edge of environmentalism may be in the supermarkets. Environmentalists increasingly recognize the power of the consumer to reduce the impacts of everyday products. Polls indicate that green consumers are affluent, educated and female. Tom Verde reports on what they look for when they shop.