Graham Button on the Obama brand
Many have discussed the “branding” of President Obama, but the danger is that brands can get tarnished. We hear from Graham Button, creative designer for Genesis Inc. in Denver Colorado. He is one of the world’s leading brand designers and explains what makes a “brand” so important. He tells us that he is impressed by the new Obama brand and why it is unique to the presidency.
The story you just read is available to read for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, the reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.
When you make a gift of $10 or more a month, we’ll invite you to a virtual behind-the-scenes tour of our newsroom to thank you for being with The World.