Communication design

In the past, media, politicians and advertisers were the only people using focus groups to refine their public messages. Increasingly, environmental organizations are using polls and small experimental research gatherings to examine their campaign strategies’ effectiveness. David Hammond of the Great Lakes Radio Consortium reports on this recent trend.

Multimedia is the next big thing in home computing. Our reviewer looks at what’s good  ? and not so good  ? in multimedia about the environment.

Commentator John Carroll looks at recent plans to launch advertising into space.

Non-profit advocacy groups haven’t always been able to reserve full-page advertising to promote their messages. Rates have traditionally been too high for start-ups and non-profits to afford. But Joe Therrien says major newspapers like the New York Times are starting to offer special rates for non-profits that may change the face of advertising.