Fifteen Years After the Genocide, Rwanda Re-Brands Itself

This week marks the start of the 15th anniversary of the Rwandan genocide in which an estimated 800,000 ethnic Rwandan Tutsis were killed by ethnic Rwandan Hutus. The genocide destroyed Rwanda’s economy and infrastructure. Today, the Rwandan capital of Kigali is a place of cafes with wi-fi and gourmet coffee even a shopping mall. The Takeaway talks to Jeff Chu, Senior Editor at Fast Company magazine. His story Rwanda Rising, in this month’s issue explores Rwanda President Paul Kagame’s aggressive attempts to bust traditional aid models, court western investors, and to turn Rwanda from an impoverished nation into a powerful, popular brand.