Brands That Might Be Extinct in 2012

The Takeaway

What do Sony Pictures, A&W Restaurants, Saab, American Apparel, Sears, Kellogg’s Corn Pops, MySpace, Soap Opera Digest, and Nokia have in common? They’re ten brands that 24/7 Wall St, a Delaware-based financial news group, says won’t survive through 2012. And it looks like some of those predictions might already be coming true – on Tuesday, Sears announced it will close more than 100 stores after lackluster holiday sales. Dan Gross is economics editor and columnist at Yahoo! Finance. Karen Post is a branding expert and author of “Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference.” They discuss the likelihood of the predictions actually happening.

Do you support journalism that strengthens our democracy?

At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.

Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!