It’s everywhere in the air right now – at the supermarket, the pharmacy, in elevators, and in streets of cities across the country – not good cheer, but that endless loop of holiday music. Aside from annoying cynics or providing a soundtrack to Norman Rockwell-times around the dinner table, well-worn tunes like “White Christmas” or “Here Comes Santa Clause” mostly mean big business for bands releasing Christmas albums. Joining us to discuss the art and business behind crafting the perfect holiday song is Drew and Ellie Holcomb, lead singers of Drew Holcomb and the Neighbors.